Three products. One question: can your buyer, and the machines your buyer uses, find, verify, and reach your firm?
Everything starts with a free audit.
The agents
Meet the agents that do the work.
Six AI agents do the work. Three specialists judge your site, the Writer drafts, and two editors check every piece before it reaches you. Nav maintains our agents and updates their standards as search, AI, and agent practices change.
Agent 01
Legible
Search specialist
Judges how search engines find and read your site.
Audits your site the way a search engine does: structure, speed, what each page is about, what is blocking it, where competitors are found and you are not.
Produces
Applies fixes as it finds them.
Agent 02
Legible
Agent Readiness specialist
Judges whether an AI agent can find, read, and act on your site.
Visits your site the way a customer's AI agent will and tries to finish a task: find a service, check a fee, book a call. It tests against AgentReady 2.0.
Produces
Pass or fail, and what it would take to pass.
Agent 03
Corroborated
Answer specialist
Judges how AI assistants describe and cite you.
Asks ChatGPT, Gemini, Claude, and Perplexity the questions your buyers ask and records how they describe you.
Produces
A map of which sources they rely on in your industry.
Agent 04
Corroborated
Writer
Turns a chosen topic into an article ready to publish.
Writes the articles the specialists pick, each one answering a question your buyers ask. It never chooses the topics.
Produces
Up to 8 article drafts a month.
Agent 05
Quality gate
Voice Editor
Holds each piece to your voice guide.
A separate agent that reads each piece against your voice guide and rewrites where it drifts, without seeing how it was written. Your voice guide is drafted from your own pages when you start.
Produces
Copy that sounds like your firm.
Agent 06
Quality gate
Fact Editor
The last check, on every claim.
A separate agent that checks every claim in a piece against a source it opens itself, before you see it. It never changes the voice.
Produces
A claim-by-claim check, so nothing unsupported reaches your queue.
Recommended
The Monday report and the monthly before-and-after.
Shows whether it is working: a report every Monday and a before-and-after every month, alongside the traffic and leads in your own analytics.
Legible: Search specialist and Agent Readiness specialist. Corroborated: Answer specialist and Writer. Recommended: the Monday report and the monthly before-and-after. The Voice Editor and the Fact Editor check everything.
Standards we build to
- AgentReady 2.0A public set of requirements for what an AI agent needs to find, read, and act on a website. The Agent Readiness specialist tests your site against it.
- WebMCPA proposed open browser standard that lets a website offer its actions, such as booking a call, straight to AI agents.
How work reaches you
- Step 1
Specialists
- Step 2
Writer
- Step 3
Voice Editor
- Step 4
Fact Editor
- Step 5
You
Every draft that changes what your site says passes the Voice Editor and the Fact Editor, then waits in your approval queue.
Nothing that changes what your site says goes live without your approval.
The agents work around the clock. Their standards are updated as search, AI, and agent best practices change, so your site is held to the current state of the web.
Page draft
What does a CPA charge for a small-business tax return?
Drafted by the Writer agent. Voice Editor and Fact Editor passed.
Listing fix
Address written one way across 6 directories
Found by the Search agent
WebMCP action
Expose “Book a consultation” to agents
Agent Readiness agent test: pass
Free audit
Free audit. Usually in your inbox within one business day.
The industry calls parts of this SEO, AEO, or GEO. This covers all of it, plus agent readiness.
What you get
- SearchWhat a search engine reads on your site: titles, structure, sitemap, broken links, and what is blocking a page from being found.
- AI answersWe ask ChatGPT three questions a buyer in your market would ask, quote what it says, and note whether it mentions you and anything it gets wrong.
- Agent readinessWhether an AI agent can tell who you are from your site, and whether it can find an action it could take for a customer.
- A short letter and a one-page reportWritten for you, sent from Nav's email. Reply to it with questions.
How it runs
Enter your name, work email and website. Our specialists work from public information only and need nothing else from you. The audit usually arrives by email within one business day.
Shortlist Program
Shortlist Program. $1,000 a month. Your site, worked on every week.
$1,000 a month. Cancel any time.
10 of 10 spots left at this price
Your rate holds for as long as you stay subscribed.
Week one is the full audit, the long version of the free one, and a 30-minute call to walk through it. From then on the specialists work through what it found and keep your site to the current standard. Technical fixes go live after our review. Anything that changes what your site says waits for your approval. You get a report every Monday and a before-and-after every month.
What you get each month
- Up to 8 articles that answer the questions your buyers ask.
- Up to 30 fixes to the pages you already have.
- AI answer tracking across ChatGPT, Gemini, Claude and Perplexity.
- Index checks, and requests to index new and changed pages.
- Your site's actions (book, quote, intake) exposed to agents through WebMCP where your site's platform allows, and tested by the Agent Readiness specialist.
- A report every Monday and a monthly before-and-after.
How approval works
Drafts reach you in a queue you can clear from your phone. Approve, send back, or ask a question. Nothing that changes what your site says goes live without your yes.
If you have your own web team
The program can deliver the same work as ready-to-publish output for your team to ship. Tell us on the first call.
Cancellation and refunds
Cancel any time before your next payment. Months already paid are not refunded.
Page draft
What does a CPA charge for a small-business tax return?
Drafted by the Writer agent. Voice Editor and Fact Editor passed.
Listing fix
Address written one way across 6 directories
Found by the Search agent
WebMCP action
Expose “Book a consultation” to agents
Agent Readiness agent test: pass
Strategic Retainer
Strategic Retainer. The thinking, for firms with their own team.
For firms that want our founder's judgment on strategy and priorities and have people to do the work. A monthly call, a written plan each quarter, and direct access by Slack and email in between. The fee is agreed in writing. Three-month minimum, then monthly. Five clients at a time.
The framework
Legible. Corroborated. Recommended.
01
Legible
Made legible to machines.
02
Corroborated
Corroborated by sources they rely on.
03
Recommended
Recommended and usable when it counts.
Earned reputation, made legible to machines, corroborated by sources they rely on, recommended and usable when it counts. Every deliverable maps to one of those three. If a task does not move one of them, we do not do it.
For agencies
Are you an agency? White-label it for your clients under your own brand.
Resell the Shortlist Program as your own, white-label. Reports, emails and the approval queue carry your brand, not ours. Tell us about your agency and we will reply within one business day.
Questions